
























The advertisement our group made
The promotional advertisement we used in our presentation
Create a campaign that starts at the end of the summer and lasts until December for Fossil Q Hybrids/Smartwatches. With a budget of 5 million dollars. and a presentation no longer then 10 minutes Keynote slide deck that includes appropriate transitions and data visualization Targeted Males with the smartwatches and females with the hybrid watches All fully-executed campaign deliverables outlined in the case study (in hard copy of slide deck and in presentation) Please include: creative brief, research/insights, ROI forecast, media plan/budget, campaign executions that must include at least one video (you decide if it's a TV spot, video for social, website, etc.) Excel spreadsheet of media plan submitted as its own hard copy; key points highlighted in presentation deck List of sources Remember, well developed presentations are rehearsed, tell a story, include seamless transitions between speakers, and minimize text while optimizing data visualization.
The advertisement our group made
The promotional advertisement we used in our presentation